We’re Berkeley Innovation, a human-centered design consultancy at UC Berkeley.

Applications for Fall 2019 are now closed.

Who are we?

We’re a group of thinkers, tinkerers, makers and doers brought together by a shared love for design (and the color orange).


What is human-centered design?

“Human-centered design is a process that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs.


Design thinking brings together what is desirable from a human point of view with what is technologically feasible and economically viable.

What do we do?

We empathize.

We start by talking to the real experts - the people who we’re designing for. We get stories, and get inspiration from them.

We think big.

We’re not afraid to challenge tradition and question what’s possible. We embrace the blank page and come up with crazy ideas. A lot of them.

We work together.

We work closely with our users, team, and clients to create an innovative solution that meets the needs of all sides.

Here are some clients we’ve worked with.

Follow our journey on Instagram.