BERKELEY INNOVATION.
a human-centered design consultancy at UC Berkeley.
WHO WE ARE
We’re a group of thinkers, tinkerers, makers and doers brought together by a shared love for design (and the color orange).
WHAT IS HUMAN CENTERED DESIGN?
“Human-centered design is a process that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs.”
— IDEO
Design thinking brings together what is desirable from a human point of view with what is technologically feasible and economically viable.
WHAT WE DO
We empathize.
We start by talking to the real experts - the people who we’re designing for. We get stories, and get inspiration from them.
We think big.
We’re not afraid to challenge tradition and question what’s possible. We embrace the blank page and come up with crazy ideas. A lot of them.
We work together.
We work closely with our users, team, and clients to create an innovative solution that meets the needs of all sides.
OUR PAST CLIENTS
Our Team!
